AIMS Knowledge CenterAIMS Knowledge Center
N → P → S → U → OC → E Formula Explained
The AIMS persuasion structure helps you craft effective marketing messages that resonate with your audience while staying compliant. It follows seven steps:
The AIMS Persuasion Formula: N→P→S→U→OC→E
N = Need → Call out the audience’s core need or desire.
P = Problem (or Pain Point) → Highlight what happens if that need isn’t met.
S = Solution → Present your product/service as the answer.
U = Unique → Show what makes this offer different from competitors.
OC = Offer + Compliance → Present the offer clearly while following ad policy rules (avoid personal attributes, no unrealistic guarantees).
E = Execute → End with a clear CTA (what to do next).
Example flow in practice:
Need: “Looking to protect your home this storm season?”
Problem: “Delays can lead to expensive roof damage.”
Solution: “Our team installs durable, weather-ready roofing fast.”
Unique: “Family-owned, with a 5-year guarantee other roofers don’t offer.”
Offer + Compliance: “Book a free inspection today.”
Execute: “Click below to schedule your slot before the next storm hits.”
• Avoid making unsubstantiated claims (e.g., "best in the world").
• Do not mention sensitive traits like race, gender, or medical conditions.
• Include a clear disclaimer (e.g., "Results vary. Check platform policies").
• Never imply that your product can cure, diagnose, or treat a disease.
• Follow each advertising platform’s ad policy guidelines before publishing.
• Speak your audience’s language; use casual tone for local cafes and professional tone for law firms.
• Highlight benefits that matter to the niche (e.g., durability for outdoor gear, ease-of-use for software).
• Maintain tone consistent with the brand (fun for fitness, calm for wellness).
• Include a clear call to action that aligns with the desired outcome (book a call, sign up, get a quote).
• Blog Builder: Collects topic, audience, tone and offer details to generate an informative blog post using the persuasion formula.
• Post Builder: Gathers platform and goal to craft short social posts with engaging captions and calls to action.
• SEO Builder: Asks for target keywords and business information to create SEO‑friendly copy and meta descriptions.
• Landing Builder: Takes your offer, benefits and pain points to produce a persuasive landing page headline, bullet points and CTA.
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• Homeowners and businesses needing emergency fixes, maintenance or installations.
• Property managers and landlords.
• A good reputation and quality service alone are not enough—many prospects turn to online searches, social media and reviews when selecting a plumber scorpion.co.
• Competitive market; quick response times and 24/7 availability are crucial strategybeam.com.
• Develop a strong brand voice and consistent messaging across channels scorpion.co.
• Leverage local SEO and Google Reviews for 24/7 lead generation strategybeam.com.
• Emphasise fast, reliable service and emergency availability.
• Use social proof (reviews, testimonials) and guarantee transparent pricing.
• Homeowners needing roof repairs or replacement (often after storms).
• Real‑estate investors maintaining rentals.
• Insurance claim adjusters.
• Customers research companies online and read reviews before engaging; 64 % of consumers only consider businesses with at least 4‑star ratings scorpion.co.
• Trust and convenience are essential; clients want quick responses and easy communication scorpion.co.
• Emphasise reliability, licensing and warranties.
• Build a strong brand to create recognition and trust scorpion.co.
• Highlight positive reviews and quick turnaround times.
• Use local SEO, Google Business and social media to appear when homeowners search.
• Homeowners needing installations, repairs or upgrades.
• Small businesses and commercial property managers.
• Electrical work can be dangerous—each year there are ~30 000 non‑fatal shock incidents and more than 400 electrocution fatalities in the U.S.; safety must always be top priority. (Make safety a priority and leave out the information about fatal shock incidents)
• Customers worry about code compliance and liability.
• Stress that work is performed by licensed, insured electricians.
• Highlight adherence to codes and safety standards to protect customers and staff.
• Offer clear estimates and explain the process to reassure clients.
• Provide emergency 24/7 service and include safety tips in content to build credibility.
• Adults seeking custom artwork, cosmetic tattoos or cover‑ups.
• Artists building long‑term client relationships.
• Health and hygiene are paramount: unclean practices can spread infections like hepatitis; regular cleaning, disinfecting equipment and proper sanitation reduce infection risk tatartist.com.
• Customers base their decisions on the studio’s cleanliness and professionalism; a clean studio enhances the studio’s reputation and clients are more likely to trust and return tatartist.com.
• Showcase strict hygiene protocols and certification.
• Promote artistic portfolio and styles.
• Encourage clients to read reviews and share testimonials.
• Provide aftercare instructions and safety assurances.